Walk reports, counts and the occasional argument, newest first.
Sep 7, 2023
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1 min read
A deeper look into a recent A/B test to reskin Uber's subscription page
Jul 13, 2023
UX > UI
Jun 13, 2023
2 min read
Test Everything!
Jun 6, 2023
Three competitors, same insight.
May 23, 2023
From studying the top 100 grossing apps & 20 of my favorite apps
